Prior to Always Caring there was Life Improved

 By Benny Fairchild

Prior to the official adoption of the United Helper's "Always Caring" tagline in 2019, the organization used a different tagline, "Life. Improved." 

That tagline would actually serve as the basis for an award created by the United Helpers marketing department as a way to recognize staff who were reflective everything Life Improved stood for.

Any employee of the organization could nominate a co-worker for consideration. Each nominee received a small gift with an overall winner receiving a larger prize and the distinction of becoming a Life Improved Award winner.

While the award only lasted for three years, the Life Improved Awards recognized more than 30 different United Helpers employees from across the organization. What also made the Life Improved Awards different is they were presented twice a year... once in the summer and then again in the winter.

At the time she became the company's first winner, Cindi Corbine was an LPN at the then RiverLedge Health Care and Rehabilitation Center. Mrs. Corbine remains with the company and now works as an LPN for the ACT Team. She was presented the award in the summer of 2015.

The awards final recipient was Dawn Brabaw, who ironically worked for the ACT Team as an RN. In between those two presentations, a DSP, a CNA, and Hospitality Coordinator were also recognized.

In 2018 United Helpers embarked on a rebranding project leading to the discontinuation of the Life Improved Awards, however a firm foundation was set. Afterall how were lives improved? Through Always Caring, of course.