United Helpers Announces Company Rebranding & Always Caring Tagline

OGDENSBURG – Along with operational changes to make things easier for both its current and future customers and employees, United Helpers today announced the launch of a rebranding campaign that will place more emphasis on the well-known and established United Helpers name.

Skilled Nursing Facilities in both Canton and Ogdensburg, formerly known as Maplewood and RiverLedge Health Care & Rehabilitation Center are now United Helpers Rehabilitation & Senior Care. 

Behavioral Health Services, as well as care for those with developmental disabilities provided previously under the Mosaic name are now United Helpers Behavioral Health and Life Skills.

The organization’s Independent Senior Living Facility, previously known as Partridge Knoll is now United Helpers Independent Senior Living.

“These changes are the result of multiple customer and employee surveys, nearly two years of research, and work by our administration and marketing department in partnership with Cathy Rubino-Hines and Glenn Clark of the Marketing Collaborative,” said United Helpers CEO Stephen E. Knight.

“Employee and customer surveys revealed that while people generally recognized the United Helpers name and associated us with quality care, very few people were actually aware of the full range of services we provide. It was important for us to simplify our messaging and access to services for the more than 2,500 we serve every day,” Mr. Knight said.

As part of the rebranding process, United Helpers also unveiled “Always Caring,” as the organization’s new tagline.

“The words, ‘always caring,’ perfectly sum up United Helpers’ mission and are a reflection of what we strive to achieve with each and every person we serve, every day,” Mr. Knight said, noting that you will begin seeing and hearing that phrase as part of United Helpers advertising and marketing efforts as soon as this week.

“No matter the service you receive from United Helpers you can rest assured that the quality of care you are receiving will not be impacted. Our skillful and caring employees are the backbone of our organization and that will not change,” Mr. Knight said.

A 90-second video explaining the changes can be viewed at www.thenewunitedhelpersbrand.org.

“We are grateful to both Ms. Hines and Mr. Clark for their work and insight over the past two years,” Mr. Knight said. “Their dedication to this project has undoubtedly put United Helpers in a better place moving forward for many years to come.”